Working in sales and marketing you will sell a company’s products and services, whether that’s through advertising or meetings. Sales and marketing are often heavily interlinked with marketing generating leads for the sales team.
With sales, as well as approaching potential customers with the aim of winning new business; they work to maintain good relationships with existing clients, gaining repeat business wherever possible.
Marketing teams are involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes planning, advertising, public relations, event organization, product development, distribution, sponsorship and research.