Do you have a LinkedIn profile? We hope so! If you do, do you feel like your profile is in tip top shape? Here are some tips and tricks to help you develop your personal profile on LinkedIn.
- Ensure you have a profile picture that is professional and clear. No cropping photos from that night out last weekend! Try to use a professional (and recent) photo with a clear background. If you don’t have one, ask a friend of relative to take one for you.
- You don’t want to be the world’s best-kept secret, wasting all that effort you spent building the online representation of the real you. We recommend making every element of your profile visible to everyone.
- LinkedIn is about connecting with classmates, colleagues, and friends. To leverage the real power of LinkedIn – you have to invite these people to join your network.
- Give your LinkedIn profile a little bit more personality by adding a background photo of your own. Just keep in mind LinkedIn is a professional social network, so choose your photo accordingly.
- Your headline is one of the most important portions of your LinkedIn profile. Not only is it an excellent place to include critical career-minded keywords, but it will show up frequently throughout key LinkedIn locations/searches. This is shown directly below your name in a search (defaults to your current/last role)
- This is the most overlooked section on LinkedIn! Try to make it memorable, use key words and be specific.
Write a compelling summary:
- In essence, your summary captures what value you offer in only a few words. This is your personal brand’s benefits, identity, offerings, and capabilities into one statement.
- There are a few things you want to address in your summary:
- WHO are you, beyond your job title?
- WHAT makes you different from other people in the same industry or role?
- WHY should someone choose to work with, connect, endorse, or communicated with you?
Highlight your professional experience and qualifications:
In terms of highlighting your experience, follow the below steps to ensure you are covering your expertise…
- Link your job to the company
- Start with an overview of your job
- Use action words (i.e managed, grew, reduced, saved etc)
- Keep it clear and concise
- Having a certification on your profile can be a beacon for opportunity and a powerful way to showcase expertise. On average, LinkedIn members with certifications receive 6x more views to their profile!
Give and receive recommendations:
- This aspect of your LinkedIn profile is one of the most concrete ways you can demonstrate competency through written referrals by peers, managers or clients.
- When they’re legitimate, recommendations provide social proof that you really are all your profile cracks you up to be.
So there you go! If you follow the above steps, you are on your way to having a stand out profile that may just get you the attention you need for your next opportunity!